Does expertise or pretty please : the effects of physical attractiveness, expertness, and gender of advertising models on children's perceptions of advertisements / by Sheila M. Lerma. 1984.

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Does expertise or pretty please : the effects of physical attractiveness, expertness, and gender of advertising models on children's perceptions of advertisements / by Sheila M. Lerma. 1984.

http://www.worldcat.org/oclc/428736838

vii, 52 leaves.

University of Houston, Clear Lake, Alfred R. Neumann Library

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SNAC Resource ID: 7481547

University of Houston, Clear Lake, Alfred R. Neumann Library

Related Entities

There are 2 Entities related to this resource.

University of Houston--Clear Lake. School of Human Sciences and Humanities.

http://n2t.net/ark:/99166/w6wx88ph (corporateBody)

Lerma, Sheila M.

http://n2t.net/ark:/99166/w62s1qqv (person)